Our Articles on GEO

Sabrina Bulteau

4/9/2025

Digimedia traces the journey of PingPrime.ai's co-founders, from Be Connect to today, and their conviction: the new strategic battle is fought in the AI Search Shift and the economy of generated answers.

Sabrina Bulteau

3/9/2025

PUB.be presents PingPrime.ai's hybrid approach, blending consulting and SaaS, and its strategic partnership with Semactic to help companies move from visibility to narrative authority in the AI era.

Sabrina Bulteau

10/9/2025

Trends-Tendances dedicates an article to the return of SEO's historic figures into the GEO arena, with PingPrime leading the new structures supporting brands through the shift from search to AI.

Sabrina Bulteau

5/11/2025

Media Marketing revisits the study 'Belgians in the age of generative AI' conducted by IntoTheMinds for Semactic and its partner PingPrime.ai, and breaks down new search behaviors in Belgium.

Sabrina Bulteau

14/11/2025

First Belgian study on search behavior in the age of generative AI, conducted by Semactic in collaboration with PingPrime.ai and carried out by IntoTheMinds. 67% of Belgians already use generative AI for their online searches.

Sabrina Bulteau

29/10/2025

With ChatGPT Atlas, OpenAI disrupts the historic 'browser + search engine' model. Sabrina Bulteau breaks down this shift from search to dialogue and what it implies for brands.

Sabrina Bulteau

19/11/2025

SEO and PR are finally converging, driven by generative search. Sabrina Bulteau shows how AI cross-references, verifies, and evaluates the authority ecosystem surrounding each brand.

Sabrina Bulteau

1/12/2025

Faced with the slowness of major climate initiatives, Sabrina Bulteau advocates for concrete corporate action. An op-ed on leaders' ability to trigger a shift toward a more resilient and autonomous model.

Sabrina Bulteau

18/12/2025

A groundswell is quietly reshaping our information behaviors. Sabrina Bulteau analyzes the ongoing shift and its strategic implications for brands.

Sabrina Bulteau

22/1/2026

Generative Engine Optimization is changing the rules. Sabrina Bulteau explains why accumulating mentions is no longer enough: you must build genuine narrative authority to exist in AI-generated answers.

Sabrina Bulteau

4/3/2026

In the era of Answer Engine Optimization, the visibility battle is no longer won solely on your own site. Sabrina Bulteau decodes the new spheres of influence brands must invest in.