Become the brand that AI cites and recommends
PingPrime is a GEO agency based in Brussels (co-founded by Sabrina Bulteau and Olivier de Decker, formerly of Be Connect/iO) that makes brands and institutions citable by generative AI engines, which have become the interface between businesses and their audience.
The AI Search Shift
48%
65%
36%
20%
How AI Makes Its Choice
The GEO Equation: Content (Accuracy) + Technical (Accessibility) + Reputation (Trust) = AI Omnipresence
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AI understands intent (not just words)
It detects the objective (discover / compare / decide), language, context, and constraints. If the prompt is vague, the answer will be vague.
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It looks at the sources
AI relies on sources deemed reliable: media, experts, institutions, clear and structured pages.
It chooses Answer-First content
AI picks up what it can extract: clear structure, clear definitions, evidence, quotable phrases, and pages that facilitate decision-making
It adjusts based on signals
AI responses change based on new content, new sources, new engines, etc. It's necessary to monitor mentions / citations / framing and correct continuously.
Why Most Brands Disappear in AI Responses
It's not that your content is bad. It's that it's not designed to be chosen, cited, and reused by AI.
Designed to be read, not extracted. AI doesn't know what to pick up.
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Claims without sources, structure, or hierarchy.
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Present online, but absent where AI seeks credibility.
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Answers change, but there's no monitoring or framing correction.
End-to-end GEO support
Identify → Do → Optimize — a comprehensive methodology to make your brand or organization a cited answer by AI: from strategic analysis to execution, then to long-term management.
I
Understand how AI engines talk about your market
YOU GET
D
Making your brand detectable, credible, and citable — that's the objective
YOU GET
O
Setting up the GEO learning loop and governance
YOU GET
For those who want to win in the age of AI
B2B and B2C brands, institutions, media, scale-ups, and key accounts – any organization whose visibility depends on what AI says about it.
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Measurable results
We build authority signals that make your brand citable, credible, and reusable by AI.
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You become a cited source
Your content is picked up because it is structured, verifiable, and credible.
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A well-represented brand
You control the framing, definitions, and key messages used by AI.
An approach driven by real-world experience
25 years of experience in digital strategy, brand authority, content, and marketing transformation
AI Search & GEO Resources
Guides, analyses, and frameworks to transition from visibility to narrative authority in AI responses.
Who is GEO for?
For organizations that don't want to be at the mercy of AI. Mid-market, scale-ups, large accounts, and structured B2C brands, with complex expertise, a reputation at stake, and a need for credible sources to be picked up by AI engines.
Frequently Asked Questions
What is GEO?
GEO (Generative Engine Optimization) aims to make your brand credible and citable in AI responses (ChatGPT, Google AI, etc.). While SEO primarily seeks positions and traffic, GEO focuses on narrative authority: evidence, third-party sources, "Answer-First" structure, and message consistency.
Does it replace SEO?
No. GEO complements SEO. SEO remains useful for discovery (indexed pages, intent, technical performance). GEO adds what's missing in the "post-search" era: being picked up by AI, with the right framing, on the right topics.
What exactly do you measure?
We track actual presence in AI responses: mentions, citations (which sources the AI uses), framing (how the brand is described/compared), and variations across engines. The goal: to identify priority "battles" and drive an actionable roadmap.
How long does it take to see results?
Initial signs (improved clarity, better pages, first citations/mentions) can appear within a few weeks, especially after an Identify sprint + initial Do projects. The most robust performance is built over time, as AI engines rely on evidence and sources that become established.
What are the signs that I need to improve my GEO?
If your brand is rarely or not mentioned in the responses generated by AI like ChatGPT or Perplexity, that's an initial indicator.
Similarly, if your competitors are recommended instead of you, or if your SEO traffic declines because users find their answers directly within the AI, this points to a lack of GEO optimization.
Content that is poorly structured or insufficiently expertise-focused can also limit your visibility in these new search engines.
