From Visibility to AI Authority
PingPrime makes brands and organizations citable by generative AI engines to appear in the responses of ChatGPT, Google AI, Perplexity, and Claude.
PingPrime is a GEO-specialized agency based in Brussels, founded by Sabrina Bulteau and Olivier de Decker. In 2010, they co-founded Be Connect, one of the first social media agencies in Belgium, through which they supported major advertisers (Nestlé, L’Oréal, D’Ieteren, Brussels Airport, Beobank, Gilead), as well as SMEs and European institutions for nearly ten years. The agency was acquired by the iO group in 2019.
With the emergence of generative AI engines as a new interface between businesses and their audience, they launched PingPrime to address this paradigm shift. Their goal: to make brands understandable, credible, and reusable by AI, so that they are selected and cited in the responses of ChatGPT, Google AI, Perplexity, or Claude.
After mobile and social, AI answer engines are profoundly restructuring how brands are found and recommended. In these new interfaces, the question is no longer just "am I found?" but "am I chosen?" PingPrime was born to address this disruption.
We work with our proprietary IDO methodology, structured in three phases: Identify (understand how AI answers questions in your sector today), Do (lay the foundations and structure your content to be more easily found, cited, and deemed reliable) and Optimize (monitor and sustainably embed this visibility, by aligning your management and your Marcom, SoMe, SEO, PR, and Content teams.
Result: your brands are better understood, better cited, and more often chosen by LLMs.
Belgians in the Era of Generative AI
7 out of 10 Belgians already use AI in their searches, but trust still needs to be built.
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The people behind PingPrime.ai
A senior team of strategists and operational experts that helps brands build strong narrative authority in AI Search.
Sabrina Bulteau - Co-founder
Olivier de Decker - Co-founder
At PingPrime, he leads business development and partnerships. His conviction: the brands that succeed in the AI era are those that build a strong entity, present wherever AI seeks its answers. The real question is no longer about being visible. It's about being chosen.
The values that guide our approach
Simple yet rigorous principles for building credible and lasting authority in AI responses.
Separating the signal from the noise to focus on what truly influences AI responses.
Targeting citations and mentions with real business impact.
Sharing methods to equip teams for lasting autonomy.
Real-world measured results
What our clients observe after structuring their narrative authority in AI Search.
Ready to become a reference cited by AI?
From understanding to execution, with a tailored approach, we support you at every stage of GEO.
Who is GEO for?
For organizations that don't want to be at the mercy of AI. Mid-market, scale-ups, large accounts, and structured B2C brands, with complex expertise, a reputation at stake, and a need for credible sources to be picked up by AI engines.
Frequently Asked Questions
What is GEO?
GEO (Generative Engine Optimization) aims to make your brand credible and citable in AI responses (ChatGPT, Google AI, etc.). While SEO primarily seeks positions and traffic, GEO focuses on narrative authority: evidence, third-party sources, "Answer-First" structure, and message consistency.
Does it replace SEO?
No. GEO complements SEO. SEO remains useful for discovery (indexed pages, intent, technical performance). GEO adds what's missing in the "post-search" era: being picked up by AI, with the right framing, on the right topics.
What exactly do you measure?
We track actual presence in AI responses: mentions, citations (which sources the AI uses), framing (how the brand is described/compared), and variations across engines. The goal: to identify priority "battles" and drive an actionable roadmap.
How long does it take to see results?
Initial signs (improved clarity, better pages, first citations/mentions) can appear within a few weeks, especially after an Identify sprint + initial Do projects. The most robust performance is built over time, as AI engines rely on evidence and sources that become established.
What are the signs that I need to improve my GEO?
If your brand is rarely or not mentioned in the responses generated by AI like ChatGPT or Perplexity, that's an initial indicator.
Similarly, if your competitors are recommended instead of you, or if your SEO traffic declines because users find their answers directly within the AI, this points to a lack of GEO optimization.
Content that is poorly structured or insufficiently expertise-focused can also limit your visibility in these new search engines.
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