Prompt (AI)

A prompt is a query or instruction formulated in natural language given to an AI model to obtain a response. User prompts are the equivalent of search queries in the GEO ecosystem.

Prompts and GEO

Unlike SEO keywords (often 2-4 words), AI prompts are complete conversational questions, on average 25% longer than classic Google queries. They include context ("for a B2B SME in Belgium"), constraints ("with a limited budget") and precise intent ("compare the options").

In GEO, content strategy must anticipate these conversational prompts by creating content that answers specific questions with the right level of context. That's why our IDO methodology starts with identifying your audience's strategic prompts.