AI Framing

AI framing refers to how an AI engine presents, contextualizes and positions your brand in its responses. Framing can be positive ("market leader"), neutral ("one player among others"), expert ("recognized specialist") or negative ("expensive", "controversial").

Why framing matters as much as citation

Being cited isn't enough if the AI presents you as a secondary option or a cheap alternative. Framing directly influences user perception and their decision. That's why narrative authority - the control of framing - is at the heart of GEO.

How to influence framing

Framing results from all the signals AI collects: your site content, mentions on third-party sites, customer reviews, press articles. To correct it, you must act on these three levers simultaneously. That's the approach of our IDO methodology, where the Optimize phase continuously monitors framing via AI monitoring and adjusts the strategy accordingly.