GEO
Generative Engine Optimization

Don't just be visible. Be the answer.

AI has changed how your customers find, evaluate, and choose you. PingPrime.ai helps you master this new landscape — and become the source that ChatGPT, Perplexity, and Google cite.

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They attended our GEO masterclass
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The AI search shift
Your customers no longer browse 10 blue links. ChatGPT, Gemini, Perplexity give them a synthesized answer — immediate, authoritative. This answer shapes their perception of your brand, determines shortlists, and influences purchasing decisions. If you're not cited, you don't exist.
Post-search is already here: AI is becoming the interface between your customers and your market. And that changes everything. PingPrime.ai helps brands become the answer AI chooses, by building the authority signals that make your content citable, credible, and reusable.

900M

people use ChatGPT weekly

48%

users bypass search engines

59%

1

2

3

4

5

6

7

8

0

of Google queries end without a site visit

-25%

of organic traffic when an AI Overview appears
The Opportunity

This isn't the end of SEO. It's the beginning of GEO.

Clicks are less frequent — but when they do occur, the user is highly qualified. Brands that act now benefit from a first-mover advantage: AI models learn from structured and historical data. Every day counts.

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Become the definitive answer

Position yourself as the go-to resource that AI engines and humans instinctively cite in your category.

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Control your narrative

Define how your brand is represented in AI responses — before your competitors do it for you.

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Sustainable competitive advantage

GEO actions produce compounding effects over time. The sooner you act, the stronger the accumulated advantage.

Why PingPrime.ai
We cracked two revolutions. We are leading the third.

PingPrime.ai was born from the combined experience of two digital entrepreneurs who navigated major shifts in search: the advent of SEO, then the rise of social media. Today, we are shaping the adaptation to AI search.

Our mission: to elevate your brands from visibility to narrative authority.
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What you get in 3 months

Measurable results

We build authority signals that make your brand citable, credible, and reusable by AI.

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You become a cited source

Your content is picked up because it is structured, verifiable, and credible.

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A well-represented brand

You control the framing, definitions, and key messages used by AI.

Our Method

IDO — The GEO Blueprint

A three-phase framework designed to help brands understand how AI talks about their market, and to systematically become easier to retrieve, trust, and reuse.

I

Identify

Understand how AI engines talk about your market

What questions matter in AI Search?
Who does AI cite today?
Why are these players chosen?

YOU GET

Narrative Architecture and Audit
Entity, Boilerplate, Key messages - Proofs, Objections, Key Narrative Battles (Prompts)
Visibility and Authority Audit
Website Audit (Technical and Content)

D

Do

Making your brand detectable, credible, and citable — that's the objective

Be Retrievable — Can AIs detect you?
Be Trustworthy — Do AIs consider you credible?
Be Reusable — Can your content become a cited answer?

YOU GET

Strategy & Implementation
On-site & off-site Playbook
Templates, content, PR…
Concrete Visibility & Authority Actions

O

Optimize

Implement the learning loop and GEO governance

Monthly Visibility & Authority Dashboard
Quarterly learning loop

YOU GET

Monitoring & Grounding
Clear and actionable follow-up
Maintaining narrative integrity
Tailored strategic recommendations
PING Method™

The method for winning

A structured framework to build, activate, and strengthen your visibility in AI engines

P

Proof Assets

Define and stabilize the expert narratives that AI must consistently associate with your brand.

I

Information Architecture

Make your content discoverable, reliable, and reusable — while remaining humanly engaging.

N

Network Authority

Strengthen brand reputation and credibility within trusted third-party ecosystems.

G

Network Authority

Strengthen brand reputation and credibility within trusted third-party ecosystems.

Does it really work?

Our Client Case: Daikin

A concrete case. Measured results. A global brand in an ultra-competitive sector.

Objectives
Actions Deployed
Results Achieved
Objectives

→ Capture high-value "heat pump price" searches
→ Obtain mentions and citations on Google, Perplexity, and ChatGPT
→ Become the AI reference in the heat pump category in Belgium

Actions Deployed

→ Audit of Google, ChatGPT & Perplexity results
→ Identification of popular content formats
→ Addition of sub-topics to address intent (price by heat pump type)
→ Identification of follow-up questions (government aid, installation costs)
→ AI-optimized structure and content (table of contents, data figures, reliable sources)

Results Achieved

→ Top performer for heat pump price prompts in ChatGPT
→ 4x increase in Top 3 Google rankings
→ 2x year-over-year organic impressions
→ New appearance in ChatGPT and SearchGPT responses
→ AI visibility score increased to 38% — closest competitor at 30%

"By aligning SEO and GEO optimizations, we not only dominated Google rankings but also became the source AI cites when someone asks for heat pump prices in Belgium."— PingPrime.ai & Semactic, 2025

PingPrime Offers

Our GEO One-Shot Support

Three levels of support tailored to your ambition, resources, and GEO maturity. Each sprint is structured, delivered in a managed mode, and concludes with immediately actionable assets.

GEO Ready

Laying the Foundations
⏱ 3 months · Guided mode · ⚡ Low involvement

Starting from 

€4,995

Objectives

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Understand your brand's position in AI search
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Lay essential on-site foundations
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Gain initial measurable visibility

Choose GEO Ready if…

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You're new to GEO
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You want a useful and structured first sprint
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You have limited internal bandwidth
GEO Authority

Advanced AI Authority Enhancement
⏱ 4 months · Managed mode · ⚡⚡⚡ Sustained involvement

Starting from 

12 995 €

Objectives

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Significantly enhance brand representation quality in AI
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Work on substance, signals, and thematic coverage
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Establish a comprehensive management framework

Choose GEO Ready if…

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You face a significant visibility or reputation challenge
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Your environment is complex and competitive
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You need a more guided approach

Detailed deliverable comparison

GEO Ready
GEO Active
GEO Authority
Narrative architecture
Brand entity
1
1
1
Key messages
3
5
5
Proof Points
3
5
5
Strategic Workshop
1h video call
2h video call
3h+ on-site
Audit & Strategy
GEO Presence Audit
25 prompts
100 prompts
150 prompts
Site & Content Audit
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GEO Sprint Roadmap
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On-site Deliverables
Playbook on-site (PDF)
Semi-Customized
Customized
Customized
GEO Templates
2
4
6
Optimized Content
About · FAQ
About · How-To · Comp · FAQ
Home · About · How-To · Comp · FAQ · Cases
Off-site & Authority
Authority Audit
Diagnostic
Audit
Audit
Playbook off-site (PDF)
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Customized
Customized
Media actions
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4
8
GMB Optimization
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Off-site publications
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4
8
Quarterly Review
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How it works

The GEO Sprint is structured into 4 key steps — from initial scoping to final delivery

A structured process to quickly maximize your visibility on AI search engines.

1. Scoping, Access & Initial Audit

Strategic immersion, obtaining technical access, and analysis of your current visibility on AI engines to identify key gaps.

2. Prioritization & Roadmap

Defining priority projects and sprint planning with a clear prioritization of actions.

3. Production & Activation

On-site content optimization and strengthening of off-site authority signals, deployed in a coordinated manner.

4. Monitoring & Reporting

Performance monitoring, dashboard provision, and final sprint review with recommendations.

Measurement, Transparency, and Limitations

What we measure — and what we don't promise

Clear indicators to guide your GEO visibility — without unrealistic promises.

Standard KPIs

- Presence on target prompts
- Number of mentions
- Quality of cited sources
- Brand consistency
- Thematic coverage
- AI share of voice

What We Measure

- Improving GEO visibility
- Improving citability
- Quality of brand representation

Our Commitments

- We do not guarantee leads or ranking
- We do not guarantee a direct causal link between GEO actions and short-term revenue

Ready to become a reference cited by AI?

From understanding to execution, with a tailored approach, we support you at every stage of GEO.

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