The New Rules of Narrative Authority

How the PingPrime IDO Method & PING Framework trains LLMs

to retrieve, trust, and cite your brand data.

Updated: 17/01/26 - By Sabrina Bulteau PingPrime.ai

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A visual metaphor for how Large Language Models (LLMs) process information: distinct data points (pushpins) are linked by semantic relationships (thread) to form a robust knowledge graph, which is essential for building brand authority.

AI Search is rewriting go-to-market fundamentals. It’s no longer about ranking links it’s about earning narrative authority: being the reference AI engines retrieve, trust, and cite in generated answers.

That selection is not random. LLMs and AI engines lean on signals they can reuse safely: clarity, structure, evidence, external validation, and claims that hold up under scrutiny.

PingPrime.ai turns “authority” into an operating system measurable, repeatable, and aligned across teams.

The operating system of Narrative Authority: IDO (Identify → Do → Optimize)

1) Identify - Diagnostic & GEO Roadmap

Purpose: understand how AI engines currently represent your brand (vs competitors), and define a focused roadmap to win the right conversations.

We start by aligning on what matters: the category questions you must own, the objections you must neutralize, the claims you can credibly make, and the proof the market expects. Then we audit how AI answers frame you today in mentions, citations, sources used, sentiment, and positioning drift.

You leave with a handover-ready roadmap:

• AI Visibility & Authority Audit

• Category/Personas & Intent Matrix (discover → compare → decide)

• Trusted Sources Map

• Authority Gap Analysis

• Answer-First Prompt Set (for production and monitoring)

• GEO Priority Roadmap (quick wins + structural work + sequencing)

2) Do - Based on our execution framework PING

Purpose: convert the roadmap into assets, structure, and credibility signals that AI systems can confidently reuse.

PING is our execution framework. It keeps production and amplification consistent across content, PR, community, SoMe…and distribution so the same story is told, with the same proof, in the same language.

P : Proof - We stabilize the narrative and the evidence behind it - your messages, your proof standards, your lexicon, and your reusable evidence clusters (pillar + satellites).

I : Information Architecture - We make your digital ecosystem AI-ready and decision-ready - extractable “Answer-First” patterns, intent pathways, internal linking logic, and an implementation-ready backlog.

N : Network Authority - We earn validation where AI looks for credibility - a source target list grounded in your Trusted Sources Map, plus activation sprints to secure quality mentions and citations.

G : Grounding - We prevent narrative drift - claim traceability (claim → proof → source), a controlled glossary of definitions/entities, and QA guardrails (accuracy, consistency, tone, legal/compliance constraints).

3) Optimize - Monitoring & learning loop (recurring)

Purpose: measure what changes inside real AI answers, understand what drives citations, and keep your positioning coherent as engines evolve.

We track visibility, citations, and cross-engine consistency - then translate insights into next-best actions.

Deliverables:

• AI Visibility & Narrative Authority Dashboard

• Monthly/quarterly insight notes (what moves, what doesn’t, why)

• Roadmap refresh + priorities for the next cycle

The impact

You’ll see tangible shifts in the moments that matter:

• More presence in AI answers on your priority category questions

• More citations and “trusted source” signals around your brand

• Clearer, more consistent positioning across engines

• Proof assets that support both AI retrieval and human decision-making

• A monitoring loop that protects narrative integrity over time

How to start

Most teams begin with Identify to avoid scattered execution and misallocated spend. It creates alignment, focuses effort on the real “citation moments,” and makes the "Do" phase faster and cleaner.

If you already have clear priorities and want to move quickly, you can start directly with Do (PING) but in many cases, Identify pays for itself by removing ambiguity upfront.

👉 Schedule a Discovery call

About Sabrina Bulteau

After more than two decades shaping the digital world co-founding Be Connect, one of Belgium’s first social media agencies, Sabrina Bulteau is now the co-founder of PingPrime.ai. She pioneers Generative Engine Optimization (GEO) to help brands, institutions, and media become the trusted reference generative AI systems retrieve, cite, and recommend. Her focus: navigating the AI Search Shift and moving organizations from visibility to narrative authority—so they’re not just found, but believed and chosen. No fluff. Just impact.