AEO/GEO

New industry data maps 11 AEO tactics by effort and business impact. The verdict? The tactics that build authority massively outperform those that only improve visibility. Updated: February 2026 - By Sabrina Bulteau PingPrime.ai - 6 min read TL;DR"  Highest Impact AEO Tactics: Digital PR, Guest Posting, Social Media References, and Generating Reviews (all rated 9-10 in impact). Low Effort / High Value "Quick Wins": Schema Markup and Content Refreshes provide moderate impact

OpenAI vs Google : Two platforms. Two strategies. One critical difference: trust. Updated: 03/02/26 - By Sabrina Bulteau PingPrime.ai Monetization vs. Integrity: The visual landscape of AI is changing. As OpenAI introduces ads into the ChatGPT ecosystem, and Gemini holds back, the battle for user affection enters a new phase. Which strategy preserves user trust? Key Takeaways OpenAI launches ChatGPT ads Q1 2026, betting they can monetize while maintaining user trust through

Updated: 18/01/26 - By Sabrina Bulteau PingPrime.ai Most businesses view paid media solely through the lens of immediate performance leads, sales, and ROAS. However, the true power of paid media lies in its capacity to build your Authority Capital. Most teams treat paid media as a conversion lever: acquire leads, retarget visitors, optimize ROAS, repeat. That works - until it doesn’t. In 2026’s attention economy, performance plateaus faster  when buyers don’t trust the brand

How the PingPrime IDO Method & PING Framework  trains LLMs to retrieve, trust, and cite your brand data. Updated: 17/01/26 - By Sabrina Bulteau PingPrime.ai A visual metaphor for how Large Language Models (LLMs) process information: distinct data points (pushpins) are linked by semantic relationships (thread) to form a robust knowledge graph, which is essential for building brand authority. AI Search is rewriting go-to-market fundamentals. It’s no longer about ranking links i

Updated: 16/01/26 - By Sabrina Bulteau PingPrime.ai Generative AI does not reward the loudest brands. It rewards the most verifiable ones. Across Google AI Mode and other AI-assisted answers, citations tend to cluster around sources that demonstrate original proof, clear expertise, consistent publishing, and third-party validation . Authority amplification is the discipline of turning that proof into durable market equity—so your brand becomes the reference AI systems retriev

Updated: 02/01/26 - By Sabrina Bulteau PingPrime.ai Capturing the 'First Mention': Just as a social media notification signals engagement, securing the top spot in AI responses requires building genuine authority capital. This visual represents the goal of GEO: turning your content into the #1 cited source. Most brands are asking the wrong GEO question. Here's what separates winners from renters in the AI era. 810 million people use ChatGPT monthly. 650 million use Gemini. Pe

Updated: Nov 11/12/25 By Sabrina Bulteau PingPrime.ai AI Search Race For two years, the story was simple: ChatGPT defined the market; everyone else chased. That story is changing fast. Three signals from the past few weeks make it clear that we have entered a new phase in the AI race: Google is fusing AI Overviews  and Gemini’s AI Mode  directly inside Search, turning the world’s largest search engine into a continuous AI conversation. ChatGPT’s growth is slowing , while Goog

Updated: Nov 4/12/25 By Sabrina Bulteau PingPrime.ai A new shopping experience that helps you find the right products for you. The holiday season often means long hours comparing products, deciphering specs, scouring reviews — a chore many of us dread. That’s why the newly released ChatGPT Shopping Research is catching attention: it aims to turn the messy middle of online purchasing into a smooth, conversational experience. What is ChatGPT Shopping Research — in plain terms S

Updated: Nov 2/12/25 By Sabrina Bulteau PingPrime.ai Google AI Mode has begun quietly integrating advertising into its conversational search experience — a clear signal that search marketing is evolving fast. From search engine to answer engine — with ads in AI Mode Google launched AI Mode earlier this year (roll-out in Belgium in October)  as part of a broader move from traditional search results to generative-AI powered answers and conversational assistance.   In this envir

Updated: Nov 26/11/25 By Sabrina Bulteau PingPrime.ai Belgium just gave us a live snapshot of how generative AI is quietly rewriting the rules of search, decision-making and digital visibility. Together with Semactic, we asked over 1,000 Belgian consumers and 300 professionals how they actually use AI in their daily lives and at work. The result: “Les Belges à l’ère de l’IA générative”  – the first Belgian study focused on generative search behaviours. Behind the numbers, one

By Sabrina Bulteau PingPrime.ai Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. Google is rolling out a new stage of its AI-powered search experience — one that doesn’t just answer questions, but acts on behalf of users. This evolution has direct implications for hospitality, events, wellness, and local services. What’s happening In Search Labs (U.S. only for now), G

By Sabrina Bulteau PingPrime.ai For years, SEO and PR lived in parallel worlds: SEO was technical. PR was reputational.Everyone said they should talk to each other. Rarely did. AI just forced the merger. Generative search now behaves less like a ranking machine and more like a decision-making assistant . When users ask “What’s the best accounting software for SMBs?” they don’t get ten blue links; they get a recommendation, a shortlist, a justification. To earn that position,

By Sabrina Bulteau PingPrime.ai The new tab page is your starting point in Atlas. Ask a question or enter a URL to see faster, more useful results in one place. To explore more specific types of results beyond the chat, select from tabs for search links, images, videos, and news (where available). A quiet revolution in how we navigate the web In October 2025, OpenAI released ChatGPT Atlas , a browser that doesn’t just show  the web - it acts  on it. Built on Chromium, Atlas i

By PingPrime Editorial Team Sources: Search Engine Journal – Roger Montti, October 17, 2025, Interview with Liz Reid, Google VP of Search, 2025. Google AI Overview search experience logo Google’s Message: Depth and Authenticity Win In a recent interview, Liz Reid, Google’s Vice President of Search , revealed new insights about how AI Overviews  determine which content earns clicks - and which content fades into the background. Her message is clear: Google now prioritizes cont

By Sabrina Bulteau — for PingPrime.ai Photo credit: Google Following its launch in the Spanish-speaking world last week, Google is expanding its AI Mode to 50 new territories, now including Belgium, and to 36 new languages such as French, Dutch, and German. A new era of conversational search Google’s AI Mode introduces a conversational search experience similar to what made ChatGPT so successful. Users can now dive deeper into a topic by engaging in a natural dialogue with th

By Sabrina Bulteau — for PingPrime.ai OpenAI DevDay 2025 A New Phase in AI: From Model to Ecosystem OpenAI’s latest DevDay marks a decisive shift in how we build, use, and interact with artificial intelligence. What used to be the domain of advanced engineering teams is now becoming a modular, accessible ecosystem — one that allows anyone to design, deploy, and optimize intelligent agents capable of acting autonomously across real-world workflows. The announcements of AgentK

OpenAI has just delivered three major launches — I nstant Checkout, Sora-2 + social app, and Pulse — alongside strong signals of an ad...

When generative AI tools like ChatGPT are put into the hands of the public, how do people actually use them? Beyond the hype, a recent large-scale study from OpenAI (September 2025) offers valuable insights into adoption patterns, motivations, and demographics. The findings show that ChatGPT is no longer a niche experiment. It has entered the mainstream — reshaping the way people learn, work, and make decisions. A widespread and diverse adoption The OpenAI study analyzed 1.5

Introduction – A New Wave Is Already Here Every decade, digital marketing experiences a seismic shift that redefines how brands and consumers connect. First came search , powered by Google. Then came mobile , followed by social media  and retail media . Each wave arrived faster than the last, unlocking billions in new value streams. Today, we are entering a fifth wave —one that is moving even faster and cutting deeper than all before it: the era of AI-powered, conversational

An AI Search Shift We Can’t Ignore For decades, marketers have carefully mapped customer journeys: awareness, consideration, decision, loyalty. That map is now being redrawn. The rise of AI-powered search and assistance has compressed steps, filtered intent, and redefined how consumers interact with brands.This is not a minor tweak. It’s a structural change in how decisions are made. Welcome to the AI Search Shift era! Before AI: A Multi-Step, Brand-Centric Journey Traditiona