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AEO/GEO


Stop chasing AI mentions. Start building authority capital with GEO.
Updated: Nov 02/01/26 By Sabrina Bulteau PingPrime.ai Capturing the 'First Mention': Just as a social media notification signals engagement, securing the top spot in AI responses requires building genuine authority capital. This visual represents the goal of GEO: turning your content into the #1 cited source. Most brands are asking the wrong GEO question. Here's what separates winners from renters in the AI era. 810 million people use ChatGPT monthly. 650 million use Gemini.

Sabrina Bulteau
4 days ago5 min read
From ChatGPT to Google Gemini: How the New AI Search Race Changes Brand Visibility (and Your GEO Strategy)
Updated: Nov 11/12/25 By Sabrina Bulteau PingPrime.ai For two years, the story was simple: ChatGPT defined the market; everyone else chased. That story is changing fast. Three signals from the past few weeks make it clear that we have entered a new phase in the AI race: Google is fusing AI Overviews and Gemini’s AI Mode directly inside Search, turning the world’s largest search engine into a continuous AI conversation. ChatGPT’s growth is slowing , while Google’s Gemini is

Sabrina Bulteau
Dec 10, 20255 min read
Turning Browsing Into Buying: How ChatGPT Shopping Research is Changing Online Shopping
Updated: Nov 4/12/25 By Sabrina Bulteau PingPrime.ai A new shopping experience that helps you find the right products for you. The holiday season often means long hours comparing products, deciphering specs, scouring reviews — a chore many of us dread. That’s why the newly released ChatGPT Shopping Research is catching attention: it aims to turn the messy middle of online purchasing into a smooth, conversational experience. What is ChatGPT Shopping Research — in plain terms S

Sabrina Bulteau
Dec 4, 20253 min read


What the arrival of ads in AI Mode means for advertisers
Updated: Nov 2/12/25 By Sabrina Bulteau PingPrime.ai Google AI Mode has begun quietly integrating advertising into its conversational search experience — a clear signal that search marketing is evolving fast. From search engine to answer engine — with ads in AI Mode Google launched AI Mode earlier this year (roll-out in Belgium in October) as part of a broader move from traditional search results to generative-AI powered answers and conversational assistance. In this envir

Sabrina Bulteau
Dec 2, 20253 min read
From Scroll to Single Answer: What Belgian users are teaching us about the AI Search Shift
Updated: Nov 26/11/25 By Sabrina Bulteau PingPrime.ai Belgium just gave us a live snapshot of how generative AI is quietly rewriting the rules of search, decision-making and digital visibility. Together with Semactic, we asked over 1,000 Belgian consumers and 300 professionals how they actually use AI in their daily lives and at work. The result: “Les Belges à l’ère de l’IA générative” – the first Belgian study focused on generative search behaviours. Behind the numbers, one

Sabrina Bulteau
Nov 26, 20256 min read


How Google’s “Agentic” AI Mode Could Shift the Booking & Reservations Game
By Sabrina Bulteau PingPrime.ai Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. Google is rolling out a new stage of its AI-powered search experience — one that doesn’t just answer questions, but acts on behalf of users. This evolution has direct implications for hospitality, events, wellness, and local services. What’s happening In Search Labs (U.S. only for now), G

Sabrina Bulteau
Nov 12, 20253 min read
Visibility won’t win AI Search. Verifiability will. Here’s how Digital PR becomes your trust engine.
By Sabrina Bulteau PingPrime.ai For years, SEO and PR lived in parallel worlds: SEO was technical. PR was reputational.Everyone said they should talk to each other. Rarely did. AI just forced the merger. Generative search now behaves less like a ranking machine and more like a decision-making assistant . When users ask “What’s the best accounting software for SMBs?” they don’t get ten blue links; they get a recommendation, a shortlist, a justification. To earn that position,

Sabrina Bulteau
Nov 5, 20253 min read


ChatGPT Atlas and the Shift from Search to Delegation
By Sabrina Bulteau PingPrime.ai The new tab page is your starting point in Atlas. Ask a question or enter a URL to see faster, more useful results in one place. To explore more specific types of results beyond the chat, select from tabs for search links, images, videos, and news (where available). A quiet revolution in how we navigate the web In October 2025, OpenAI released ChatGPT Atlas , a browser that doesn’t just show the web - it acts on it. Built on Chromium, Atlas i

Sabrina Bulteau
Oct 28, 20253 min read


What Kind of Content Gets Clicked in Google’s AI Overviews?
By PingPrime Editorial Team Sources: Search Engine Journal – Roger Montti, October 17, 2025, Interview with Liz Reid, Google VP of Search, 2025. Google AI Overview search experience logo Google’s Message: Depth and Authenticity Win In a recent interview, Liz Reid, Google’s Vice President of Search , revealed new insights about how AI Overviews determine which content earns clicks - and which content fades into the background. Her message is clear: Google now prioritizes cont

Sabrina Bulteau
Oct 20, 20253 min read


Google rolls out AI Mode across 50 new markets — including Belgium
By Sabrina Bulteau — for PingPrime.ai Photo credit: Google Following its launch in the Spanish-speaking world last week, Google is expanding its AI Mode to 50 new territories, now including Belgium, and to 36 new languages such as French, Dutch, and German. A new era of conversational search Google’s AI Mode introduces a conversational search experience similar to what made ChatGPT so successful. Users can now dive deeper into a topic by engaging in a natural dialogue with th

Sabrina Bulteau
Oct 14, 20252 min read


OpenAI DevDay 2025: From Tools to Ecosystems - The Dawn of the Conversational OS
By Sabrina Bulteau — for PingPrime.ai OpenAI DevDay 2025 A New Phase in AI: From Model to Ecosystem OpenAI’s latest DevDay marks a...

Sabrina Bulteau
Oct 9, 20254 min read


OpenAI’s Triple Launch: The Business Impact for Leaders and Marketers
OpenAI has just delivered three major launches — I nstant Checkout, Sora-2 + social app, and Pulse — alongside strong signals of an ad...

Sabrina Bulteau
Oct 3, 20252 min read


ChatGPT in everyday Life: What recent studies reveal about Real-World Adoption
When generative AI tools like ChatGPT are put into the hands of the public, how do people actually use them? Beyond the hype, a recent...

Sabrina Bulteau
Sep 30, 20253 min read
The AI Search Shift: Why Generative Engines Are Reshaping the Future of Visibility
Introduction – A New Wave Is Already Here Every decade, digital marketing experiences a seismic shift that redefines how brands and...

Sabrina Bulteau
Sep 15, 20256 min read


Before & After AI Search Shift: How Customer Journeys Are Being Rewritten
An AI Search Shift We Can’t Ignore For decades, marketers have carefully mapped customer journeys: awareness, consideration, decision,...

Sabrina Bulteau
Sep 15, 20252 min read
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