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By Sabrina Bulteau PingPrime.ai Google is adding agentic booking features to AI Mode in Search, beginning with restaurant reservations for U.S. Google AI Ultra subscribers enrolled in Labs. Google is rolling out a new stage of its AI-powered search experience — one that doesn’t just answer questions, but acts on behalf of users. This evolution has direct implications for hospitality, events, wellness, and local services. What’s happening In Search Labs (U.S. only for now), G

By Sabrina Bulteau PingPrime.ai For years, SEO and PR lived in parallel worlds: SEO was technical. PR was reputational.Everyone said they should talk to each other. Rarely did. AI just forced the merger. Generative search now behaves less like a ranking machine and more like a decision-making assistant . When users ask “What’s the best accounting software for SMBs?” they don’t get ten blue links; they get a recommendation, a shortlist, a justification. To earn that position,

By Sabrina Bulteau PingPrime.ai The new tab page is your starting point in Atlas. Ask a question or enter a URL to see faster, more useful results in one place. To explore more specific types of results beyond the chat, select from tabs for search links, images, videos, and news (where available). A quiet revolution in how we navigate the web In October 2025, OpenAI released ChatGPT Atlas , a browser that doesn’t just show  the web - it acts  on it. Built on Chromium, Atlas i

By PingPrime Editorial Team Sources: Search Engine Journal – Roger Montti, October 17, 2025, Interview with Liz Reid, Google VP of Search, 2025. Google AI Overview search experience logo Google’s Message: Depth and Authenticity Win In a recent interview, Liz Reid, Google’s Vice President of Search , revealed new insights about how AI Overviews  determine which content earns clicks - and which content fades into the background. Her message is clear: Google now prioritizes cont

By Sabrina Bulteau — for PingPrime.ai Photo credit: Google Following its launch in the Spanish-speaking world last week, Google is expanding its AI Mode to 50 new territories, now including Belgium, and to 36 new languages such as French, Dutch, and German. A new era of conversational search Google’s AI Mode introduces a conversational search experience similar to what made ChatGPT so successful. Users can now dive deeper into a topic by engaging in a natural dialogue with th

By Sabrina Bulteau — for PingPrime.ai OpenAI DevDay 2025 A New Phase in AI: From Model to Ecosystem OpenAI’s latest DevDay marks a...

OpenAI has just delivered three major launches — I nstant Checkout, Sora-2 + social app, and Pulse — alongside strong signals of an ad...

When generative AI tools like ChatGPT are put into the hands of the public, how do people actually use them? Beyond the hype, a recent...

Introduction – A New Wave Is Already Here Every decade, digital marketing experiences a seismic shift that redefines how brands and...

An AI Search Shift We Can’t Ignore For decades, marketers have carefully mapped customer journeys: awareness, consideration, decision,...